Continued from Part One:

Web Forms - using web forms adds professionalism, function, and a splash of flair to your site. Many webmasters and (especially bloggers) still use a simple “mailto:whoever@whateverdomain.com” instead of using a contact web form page. This isn’t a good idea for a lot of reasons. When you display your email address on your page, you are more setting yourself up to receive lots of spam. Spambots crawl the internet and collect email addresses from websites so that you get lots of junk in your inbox. When you use mail forms you have the option to use CAPTCHAs. The use of CAPTCHAs will not stop all spammers from sending you junk, but it will significantly reduce the amount. If you aren’t “tech-savvy” enough to write your own contact form, there are services such as Icebrrg that can do it for you. For Wordpress users, I recommend the cformsII plugin. Using cformsII allows you to easily create, manage, customize, and style forms for your Wordpress blog.

Unobtrusive Advertisements - No one likes advertisements on websites, but I think that most people understand that they are a necessary evil. Ads keep a lot of free services free. They can also make bloggers and webmasters a little money to help keep their sites afloat. Advertisements are usually placed in areas of high visibility: in the header, sidebar, before and after posts – and that’s fine. What isn’t fine, in my opinion, are ads that are obtrusive and annoying. I’ve said it before and I’ll say it again: your message and content should be the main focus of your site. Pop-ups, those talking ads (ie – You’ve won a free iPod!), and ads that expand across the width of the page aren’t just annoying, they really detract from your page! Anything that diverts your visitors’ attention away from your content is just plain bad. So in summary, advertisements are fine, as long as they are tasteful and noninvasive.

Add Social Bookmarking & Sharing - Most blogs these days include links to sites such as Digg, Reddit, Technorati, Mixx, Del.icio.us, Stumble Upon, etc. at the end of their posts. But believe it or not, I still see a number of blogs without any sharing links. Adding social bookmarking to your blog is a must if you want to increase traffic. You shouldn’t rely on your visitors to go to these sites and “manually” submit your posts – you have to do the first step for them. It’s relatively easy to add the links to your posts, but if you’d rather, you can always use sharing buttons such as ShareThis or AddThis.

Encourage Comments On Your Blog – Visitors who leave comments will often return to your blog to check for replies. Getting return visits is always a good thing! One way to encourage people to leave comments is by using a “Recent Comments” plugin / widget. People are more likely to leave a comment if they can see their name, usually linked to their own website, on the main page or sidebar of your blog. Also, keep in mind that requiring visitors to be logged in discourages a lot of people from commenting.

If you have anything to add or tips of your own, please feel free to leave a comment and share!

Tags: Web Design, web design tips

This entry was posted on Thursday, September 25th, 2008 at 2:47 pm and is filed under Blog Design, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.